We led a brand refresh for Fxtec, a mobile tech company bringing back physical keyboard smartphones with a modern edge. The goal was to create a bold, tech-forward identity that reflected Fxtec’s unique blend of nostalgia and innovation. Key updates included a refined logo, high-contrast visual system that gave a premium feel, and typography inspired by precision engineering. The new identity helped reposition Fxtec as a distinctive player in a saturated market—appealing to both loyal enthusiasts and curious new users.